System for social media tag extraction

ABSTRACT

A system for extracting and monitoring media tags within video content includes at least one server in communication with a plurality of content sources, the server receiving video content from the content sources, a recorder saving the video content, a detector receiving at least one frame of the video content, the detector detecting one or more unknown text within the frame and creating one or more images, each image associated with one of the one or more unknown text, the detector generating metadata associated with the one or more unknown text appearing in the frame, and an optical character recognition engine scanning the one or more images and converting the one or more images into one or more known text. The server further determines that the one or more known text is a media tag.

FIELD OF THE INVENTION

The present teachings relate generally to broadcast monitoring and morespecifically to a system and method for monitoring and extracting socialmedia tags in video content as well as tracking social media events(e.g., commentary, tweets, wall postings, messaging, etc.) correspondingto the appearance of the social media tags in video content.

BACKGROUND OF THE INVENTION

With the advent of the Internet, social networking and blogging serviceshave resulted in growing use of these interactive media platforms forcommunicating information. In particular, social media tags provide atext-driven indexing system within network communities often used forlinking content to a particular meme, topic, or person. Social mediatags may take various forms, for example a hashtag (e.g., #Topic) or an@-symbol (e.g., @Person).

The integration of social media in television has further changed howsocial interaction and communication occurs. In particular, televisionprograms, including TV shows and advertisements, are utilizing socialmedia tags to promote and share news and information about TV shows,brands, products, personalities (e.g., political figures, celebrities)and political campaigns. At times, social media tags are announced inthe audio portion of television content or through closed captioning.Often, social media tags are embedded within the picture portion oftelevision content.

Systems for recognizing text within images or video are known in theart. One such system is described in U.S. Pat. No. 8,320,674 to Guillouet al. However, the system of Guillou is designed for identifying andrecognizing text within a single stream of video and is not configuredto concurrently receive, handle, and recognize text with multiple videostreams. The system also includes other disadvantages. For example, itdoes not track or collect metadata information pertaining to eachdetected text, such as the channel/station in which the text appeared,the date and time the text appeared, or the location of the text withinthe video frame. Such information is relevant in evaluating thecoverage, reach, influence, impact and resulting sentiment that the texthas on respective audiences. Further, the system does not analyze thedetected text to determine whether the text is related to a social mediatag, and does not perform any analysis of social media events (e.g.,commentary, tweet, wall posting, messaging, etc.) generated in responseto the text appearing in the video. The system also fails to addressissues with efficiently handling and managing large amounts of video andconducting character recognition scans (e.g., optical characterrecognition) of the video, which are data-intensive andcomputing-intensive processes.

Therefore, it would be beneficial to provide a system and method fordetecting text embedded in video and/or images and evaluating thedetected text for social media tags. It is further beneficial to providea system and method that tracks social media events created in responseto the media tags appearing in video and generating analytics dataconcerning social media events.

SUMMARY OF THE INVENTION

The needs set forth herein as well as further and other needs andadvantages are addressed by the present embodiments, which illustratesolutions and advantages described below.

It is an object of the present teachings to provide a system and methodfor automated monitoring, extraction and tracking of media tags thatappear in video content from one or more content sources. As usedherein, the term “media tag” encompasses a keyword, phrase, combinationof characters, trademark, logo, identifying mark, name, brand name,product name, social media identifier, uniform resource locator address,or the like that may be used in social media communities to label,classify, bookmark, and/or share information, mark ownership, noteboundaries, and/or indicate online identity. As used herein, the term“video content” describes television content, streaming media, podcasts,video blogs, YouTube® videos, or the like.

It is another object of the present teachings to provide a scalablesystem for monitoring, extracting and tracking media tags within videocontent.

It is a further object of the present teachings to provide a system formonitoring, extracting and tracking media tags within video content thatprovides subscribers with real-time, near real-time, ordeferred-processing analytics data of social media events generatedafter a media tag is displayed in the video content. As used herein, theterm “social media events” describes comments or commentary, tweets,status updates, wall postings, messaging, information sharing, or thelike made within information sources/services (e.g., social mediaplatforms, social networking platforms, social bookmarking websites,blogs, online forums, etc.).

It is another object of the present teachings to provide a system formonitoring, extracting and tracking media tags within video content thatprovides alerts to subscribers when particular media tags (of interestto the subscribers) appear in the video content.

It is also an object of the present teachings to provide a system formonitoring, extracting and tracking media tags within video content thatincludes an interface for subscribers to search media tags and/orkeywords (e.g., words, phrases, combinations of characters, trademarks,identifying marks, names, brand names, product names, etc.) and viewsearch results identifying media tags that are displayed in videocontent and relate to the keywords.

The present teachings further provide a method for monitoring,extracting and tracking media tags within video content that achievesthe above objectives.

The system according to one embodiment of the present teachingsincludes, but is not limited to, at least one server in communicationwith one or more content resources, a recorder, a detector, and anoptical character recognition (OCR) engine. The server receives videocontent from the content sources, and the recorder saves the videocontent into memory or storage. The detector receives at least one frameof the video content, for example from the recorder, detects one or moreunknown text within the frame, and creates one or more images, whereineach image is associated with one of the one or more unknown text. Asused herein, the term “unknown text” describes a word(s), phrase(s),and/or character(s) that has been located within video, but has not beenrecognized (for example, made computer-readable) and analyzed. Thedetector also generates metadata associated with the one or more unknowntext appearing in the frame. The OCR engine scans the one or more imagesusing computer vision technology and converts the one or more imagesinto one or more known text, wherein each of the one or more known textis associated with one of the one or more unknown text. As used herein,the term “known text” describes a word(s), phrase(s) and/or character(s)that has been recognized and analyzed via scanning, such as opticalscanning. The server then determines whether the one or more known textis a media tag.

In another embodiment of the present teachings, the system includes, butis not limited to, at least one server in communication with one or morecontent sources to receive video content, a recorder saving the videocontent, a detector receiving at least one frame of the video content,detecting one or more unknown text within the frame, creating one ormore images, each image being associated with one of the one or moreunknown text, and generating metadata associated with the one or moreunknown text, as well as an OCR engine converting the one or more imagesinto one or more known text, wherein the server determines that the oneor more known text is a media tag. The server monitors one or moreinformation sources, which may include social media platforms (e.g.,Twitter®, Facebook®, Instagram®, Google+®, Linkedin®, Friendster®,Plaxo®, etc.), social networking platforms, social bookmarkingplatforms, blogging platforms (e.g., Slogger®, Tumblr®, Vox®, Xanga®,etc.), online forums, and/or the like, to identify any social mediaevents (e.g., commentary, tweets, wall postings, messaging, etc.)related to and/or generated as a result of the media tag appearing inthe video content. The server comprises analytics tools, either ashardware or software executing on the server, to conduct real-time, nearreal-time, or deferred-processing analysis and analytics measurementsconcerning the social media events.

With respect to the analytics of social media events, the server forexample may measure various data points regarding the number and typesof interactions between social media users, the demographics (e.g., age,sex, etc.), and the devices used in generating/viewing the social mediaevents. Such information is associated with the media tag as well as thetype of TV program (e.g., TV show, news program, advertisement) duringwhich the media tag appeared. The server may also calculate the numberof times a media tag appears in the video content during a period oftime (e.g., frequency that the media tag appears) and/or the number ofchannels/stations that show the media tag during a period of time. Thesecalculations can then be correlated to the quantity and frequency ofrelevant social media events. The server thus may also measure the totalactivity and frequency of social media interactions involving the mediatag (e.g., after the media tag is displayed in video content), includingpeaks and valleys in interactions. Statistics pertaining to the numberof social media users that author the social media events as well as thenumber of “audience” users that view the social media events may becollected by the server. By measuring both groups of social media users,the server can determine in real-time, near real-time, ordeferred-processing the reach and influence a media tag has afterappearing on television and/or other entertainment device.

Further, the server in one embodiment of the present teachings may beconfigured to correlate a broadcast event with a corresponding socialmedia event (e.g., determining that an individual tweet is the result ofa social media user viewing a TV program) as well as correlate abroadcast event with a corresponding media trend (e.g., determining thata surge or spike in social media interactions on an issue is the resultof a TV program airing). The server can determine the level of audienceengagement by measuring the amount of social media behavior occurring asthe result of a media tag appearing on screen (e.g., determining ifaudience is paying attention to the TV program by counting the number ofrelevant tweets happening in a half-hour period after the media tagappeared on screen). Additionally, the server can determine thesocio-economic makeup of a cohort of social media users usinginformation on the known makeup of a television audience (e.g., if agiven TV program has an audience made of women ages 18-35, then Twitterusers responding to issues on that show are likely to reflect similardemographics). The server can also keep track and build lists ofhighly-engaged social media users (e.g., if @User has repeatedly tweetedtopics mentioned after airings of a TV show, then they are likely to behighly-engaged.)

In some embodiments of the present teachings, the server may provideaccess for subscribers on computational devices (e.g., laptop, desktop,smartphone, tablet, etc.) to view the detected media tag, associatedmetadata, social media events associated with the media tag (e.g.,social media events generated after the media tag is displayed in videocontent), and analytics data of the social media events. The server mayprovide an interface, for example a web interface, that enablessubscribers to search for specific keywords (e.g., media tags, words,phrases, combinations of characters, trademarks, identifying marks,names, brand names, product names, etc.) and view search resultscomprising media tags, metadata, social media events associated with themedia tags, and analytics data of the social media events. In otherembodiments, the server additionally or alternatively delivers in anautomated manner the above information and data to subscribers on theircomputational devices in the form of a report or a dashboard/tickerdisplay.

In addition to providing and showing the media tags, metadata, socialmedia events, and analytics data, the server may be configured todisplay relevant social media events alongside a video clip of videocontent displaying the media tag. Such capability is useful in showingthe effect the media tag has on social media interactions.

In some embodiments, the system includes a database in communicationwith the server for storing the media tags, metadata, social mediaevents, analytics data, and video clip(s) of the video content whichdisplays the media tag. In other embodiments, the server has its ownstorage unit for saving the above information.

In some embodiments of the present teachings, the server generatesalerts which notify subscribers and/or social media users when aparticular media tag appears within the video content. The alerts maycomprise an audio alert, visual alert (e.g., email, text message, pop-upwindow), a textual alert (e.g., vibration), or a mixture thereof. Suchalerts may be helpful in increasing video content engagement byproviding an automatic means for notifying subscribers and/or socialmedia users that they have been mentioned on TV. As an example, theserver notifies an interested part (e.g., @InterestedParty) that theyhave been mentioned in an airing of their local news show.

In another embodiment of the present teachings, the system includes, butis not limited to, at least one media capture server and at least oneanalysis server, a communications link between the media capture serverand the analysis server, a detector, and an OCR engine. The mediacapture server communicates with a plurality of content sources toreceive video content. The media capture server includes a recorder forsaving the video content. The detector receives at least one frame ofthe video content, detects one or more unknown text within the frame,and creates one or more images, each image associated with one of theone or more unknown text. The detector also generates metadataassociated with the one or more unknown text. The OCR engine scans theone or more images using computer vision technology and converts the oneor more images into known text. The analysis server has an analyzerwhich receives OCR content (e.g., known text) from the OCR engine anddetermines whether the known text is a media tag. The system alsoincludes an interface in communication with the media capture serverand/or the analysis server, wherein the interface receives a request tosearch for the media tag in the video content. The analysis serverfurther generates alerts notifying when the media tag is detected in thevideo content.

In some embodiments, the detector is included in the media captureserver while the OCR engine is included in the analysis server. In otherembodiments, the detector and the OCR engine are included in the mediacapture server. In yet other embodiments, the detector and the OCRengine are included in the analysis server.

By utilizing multiple servers, different processing tasks involved inthe system may be divided so that computing load is distributed acrossthe servers. For example, one or more media capture servers may beconfigured for data-intensive computing to handle the large amounts ofvideo content being transmitted from different content sources. Videocontent from broadcast TV, cable TV, satellite TV, and internet TV,although not limited thereto, are transmitted to the media captureserver(s). Video content from geographically-dispersed content sources(e.g., content sources in/from different states, countries, regions,continents) may be received by the one or more media capture servers. Incontrast, the analysis server may be configured for centralizedprocessing of all video content from the one or more media captureservers to conduct OCR conversion and determine whether the known textindicates a media tag. One example of the system, therefore, maycomprise a media capture server in each of the United States, England,and Canada to collect and manage the video content from the respectivecountries, and one analysis server receiving processed data from thethree media capture servers for centralized OCR scanning and socialmedia analysis.

The method according to one embodiment of the present teachings includesthe steps of, but is not limited to, receiving video content from one ormore content sources, saving the video content in a recorder, memoryand/or storage, extracting at least one frame of the video content fromthe recorder, detecting one or more unknown text within the frame andcreating one or more images, each of the one or more images associatedwith one of the one or more unknown text, retrieving and generatingmetadata associated with the one or more unknown text appearing in theframe, scanning the one or more images using optical characterrecognition (OCR) and converting the one or more images into one or moreknown text, and determining whether the one or more known text is amedia tag.

Other embodiments of the system and method are described in detail belowand are also part of the present teachings.

For a better understanding of the present embodiments, together withother and further aspects thereof, reference is made to the accompanyingdrawings and detailed description, and its scope will be pointed out inthe appended claims.

BRIEF DESCRIPTION OF THE DRAWINGS

FIG. 1 is a schematic diagram of one embodiment of a system forextracting and tracking social media tags within video content inaccordance with the present teachings.

FIG. 2 is a schematic diagram of one embodiment of the system forextracting and tracking social media tags within video content of FIG.1, wherein the system comprises at least two servers.

FIG. 3 is schematic diagram of a portion of the system for extractingand tracking social media tags within video content of FIG. 2.

FIG. 4 is schematic diagram of a portion of the system for extractingand tracking social media tags within video content of FIG. 2.

FIG. 5 is a schematic diagram of another embodiment of the system forextracting and tracking social media tags within video content of FIG.2, wherein processing components are assigned differently among the atleast two servers.

FIG. 6 is a schematic diagram of another embodiment of the system forextracting and tracking social media tags within video content of FIG.2, wherein processing components are assigned differently among the atleast two servers.

FIG. 7 is a schematic diagram of the system for extracting and trackingsocial media tags within video content of FIG. 1, wherein the system isin communication with one or more computational devices.

FIG. 8 is a diagram of the image pre-processing performed by the systemfor extracting and tracking social media tags within video content ofFIG. 1.

FIG. 9 is a flowchart of a method according to the present teachings forusing the system of FIGS. 2-4.

FIG. 10 is a flowchart of a continuation of the method of FIG. 9.

DETAILED DESCRIPTION OF THE INVENTION

The present teachings are described more fully hereinafter withreference to the accompanying drawings, in which the present embodimentsare shown. The following description is presented for illustrativepurposes only and the present teachings should not be limited to theseembodiments. Any computer/server configuration and architecturesatisfying the requirements described herein may be suitable forimplementing the system and method of the present embodiments.

Although the invention is described below with reference to televisionmedia, it should be understood that the invention equally applies to anytype of broadcasting media, such as television, Internet, podcasts, andthe like, although not limited thereto.

One benefit of the present teachings is the ability to detect andextract media tags displayed in television or video content and tracksocial media events that are generated after the appearance of the mediatags. A system according to the present teachings may use, for example,text localization and/or character recognition to identify media tagswithin the television or video content. Previous systems and methods arenot able to do this.

Another benefit of the present teachings is the ability to effectivelydistribute computing and bandwidth load associated with receiving largeamounts of big data (e.g., video content) transmitted from multiplecontent sources (e.g., broadcast TV, cable TV, satellite TV, InternetTV, etc.) in different countries, associated with monitoring some or allvideo content for media tags, and with tracking social media eventsgenerated within different information sources (e.g. social mediaplatforms, social networking platforms, social bookmarking platforms,blogs, forums) in response to the media tags. Big data, as a result ofits properties in volume, velocity, variability and complexity, createmany challenges with respect to scalability, accessibility, andreal-time analytics. Further, there are challenges related to handlingthe massive amounts of incoming video data and OCR scanning the videodata for text. The present teachings resolve these issues by providingload balancing and separating data-intensive processes (e.g., datamanagement of video content, data reduction for video content analysis,character recognition of video content), although not limited thereto.

Still another benefit of the present teachings is the ability to monitormultiple social media platforms and track social media events generatedafter the media tag(s) is displayed within video content, and conductinganalytics on the tracked social media events. The system and methodaccording to the present teachings may create real-time statistics andreports correlating the media tags and the social media events. Suchinformation may be important for any entity (e.g., company, brand,product, political figure, celebrity, political party) to determine itsreach and strength of impact among the public audience. In addition, theanalytics data concerning social media events may help an entityevaluate the sentiment (e.g., positive, negative, neutral, indifference)the general public has for the entity or for a particular topic, subjector news item, relating to the social media tag.

As used herein, the term “unknown text” describes a word(s), phrase(s),and/or character(s) that has been located within video, but has not beenrecognized (for example, made computer-readable) and analyzed. The term“known text”, as used herein, describes a word(s), phrase(s) and/orcharacter(s) that has been recognized and analyzed via scanning, such asoptical scanning.

The term “media tag,” as used herein, encompasses a keyword, phrase,combination of characters, trademark, logo, identifying mark, name,brand name, product name, social media identifier, uniform resourcelocator address, or the like that may be used in social mediacommunities to label, classify, bookmark, and/or share information, markownership, note boundaries, and/or indicate online identity. As usedherein, the term “video content” describes television content, streamingmedia, podcasts, video blogs, YouTube® videos, or the like. The term“information source,” as used herein, refers to social media platforms,social networking platforms, social bookmarking websites, blogs, onlineforums, and/or the like. The term “social media event” may include, butis not limited to, commentary, tweets, wall postings, and messaging.

Referring to the figures in detail and first to FIG. 1, there is shownan exemplary embodiment of a system for extracting and tracking mediatags within video content. The system includes one or more server(s) 100in communication with one or more content source(s) 102. The system isalso in communication with one or more information source(s) 170 toreceive social media content, which is discussed in further detailbelow. The content source(s) 102 may vary with respect to the type ofvideo content provided (e.g., broadcast TV, cable TV, satellite TV,internet TV, etc.) and/or the location/origin of the video content(e.g., Texas, New York, United States, United Kingdom, Russia, etc.).The server(s) 100 is configured to receive video content 104 from thecontent source(s) 102 over a network via wired and wirelesscommunications. For example, the video content may be transmitted to theserver(s) 100 through coaxial cables, fiber optic cables, Ethernetcables, and/or the like. Alternatively or in addition thereto, theserver(s) receives the video content from the content source(s) throughantennas, satellite dishes, wireless access points, and/or the like.

The system has at least one recorder 106 for saving the video contentreceived from the content source(s) 102. The recorder 106 may also beconfigured to convert an analog signals received from the contentsource(s) 102 into digital format, which can be read by processors,computers or other electronic devices. Upon receiving the video contentfrom the content source(s) 102, the recorder 106 can organize,transform, and/or reduce the large amounts of video content for furtherprocessing. At least one frame of the video content 104 is transmittedto a detector 108, which detects one or more unknown text that appearwithin the frame. The detector 108 may utilize text localization andtext extraction means to find and extract regions of interest within theframe that have unknown text. For example, a text locator (depicted as132 in FIG. 3) of the detector 108 may utilize feature detectiontechniques to perceive text within the frame. The feature detectiontechniques include, but are not limited to, edge detection, glyphdetection, logo detection, and stroke width transform (see Epshtein,Ofek & Wexler, Detecting Text in Natural Scenes with Stroke WidthTransform, www.math.tau.ac.il/˜turkel/imagepapers/text_detection.pdf).The text locator may employ one or more of these feature detectiontechniques in order to accurately identify the regions of interesthaving unknown text. Still referring to FIG. 1, once one or moreregion(s) of interest within the frame have been obtained, the detector108 with, for example, a text extractor (depicted as 134 in FIG. 3)extracts the regions of interest and creates one or more individualimages, each image associated with one of the one or more unknown text.

In addition to locating and extracting regions of interest havingunknown text, the detector 108 may further generate, via a metadataformatter (depicted as 138 in FIG. 3), metadata pertaining to eachunknown text. Such metadata provides information regardingcharacteristics of the unknown text relative to the frame and relativeto the video content from which the unknown text for obtained. Themetadata may include, but is not limited to, time and sourceinformation. For example, the metadata may comprise one or more of thefollowing data values: (1) the channel or station (e.g., tv channel orstation) that displayed the unknown text; (2) the date and time when theunknown text was displayed; (3) the length of time that the unknown textwas displayed; (4) the location within the frame where the unknown textappears; (5) the size of the unknown text relative to the entire frame;(6) the color of the unknown text; and (7) the dimensions of the frame.

The system for extracting and tracking media tags, as shown in FIG. 1,also comprises at least one optical character recognition (OCR) engine110, which receives the one or more images of the unknown text andcorresponding metadata from the detector 108. In some embodiments of thesystem, the images and metadata are transmitted to the OCR engine 110 asseparate data files linked to each other. In other embodiments of thesystem, the detector 108, via the metadata formatter (depicted as 138 inFIG. 3), combines the images and metadata together under a standard datapackage format before being transmitted to the OCR engine 110. Examplesof a standard data package format are extensible markup language (XML),JavaScript Object Notation (JSON), YAML Ain't Markup Language (YAML),hypertext markup language (HTML), or the like. The metadata formattermay also compress the file size of the images and the metadata. The stepof packaging the images and metadata together may provide for efficient,reliable handling and transmission of both types of data.

The OCR engine 110, upon receiving the one or more images associatedwith the unknown text and the metadata, scans each image with computervision and performs an OCR process to convert the images into known text(i.e., machine-encoded/computer-readable characters), thereby making itaccessible to searching and editing. The conversion of the images intoknown text provides for the server(s) 100 to determine whether the knowntext is a media tag 116 and thus whether a media tag was displayed inthe video content. The server, for example, may compare the known textwith a current list of known media tags created by social media users inorder to make this determination. The list of known media tags may beupdated periodically, such as hourly, daily, every other hour, weekly,monthly, etc. In another example, the server checks to see if the knowntext includes (and/or begins with) tagging symbols, such as “#’ or “@”symbols, to identify that the known text is a media tag. The server mayalso search remote databases and/or services, such as the United StatesPatent and Trademark Office (e.g., trademark database), in order todetermine whether the known text is a media tag.

A storage 112 may be incorporated into the server(s) 100 for saving themedia tag 116 as well as the analyzed video frame, the image of theunknown text and the metadata 118 associated with the media tag.

Still referring to FIG. 1, in order to increase the accuracy of the OCRengine 110, the detector 108 may pre-process the images of unknown textby cleaning them up and enhancing image quality (see FIG. 8). It is wellknown that a cleaner, sharper image provides for more accurate characterrecognition. The detector 108 can include an image processing unit(depicted as 136 in FIG. 3) to perform the image enhancements. Forexample, the image processing unit utilizes various smoothing filters,or the like, to remove or at least reduce noise from the images. Theimage processing unit initially converts the image from color tograyscale, calculates the average brightness of the image, inverts thedark areas of the image, and sharpens the image. Finally, based on aspecified threshold, the image is converted into monochrome black andwhite. The one or more images associated with the one or more unknowntext (depicted as 126 in FIGS. 2 and 3), which are adjusted into aclean, black-and-white format enables the OCR engine 110 to accuratelyconvert the images into known text.

Alternatively, and more preferably in addition to the pre-processing theimages via an image processing unit, the server(s) 100 may include ananalyzer (depicted as 140 in FIG. 4) to validate the OCR conversion.More specifically, the analyzer uses the metadata to determine whetherthe OCR engine 110 accurately generated the known text. The analyzercomprises an OCR content characterizer (depicted as 142 in FIG. 4),which identifies the known text as referring to a particular informationsource (e.g., social media platform, such as Twitter, Facebook,Instagram; social networking platforms, blogs, online forums, etc.). TheOCR content characterizer may use various attributes to formulate thecharacterization of the known text. As an example, transcript content(e.g., “Message us on Facebook”) may help in determining that the knowntext is directed to Facebook. Another example involves the OCR contentcharacterizer accessing the metadata and using information on text color(e.g., “Twitter text is blue”) to determine that the known text isdirected to the Twitter platform. Still another example involvesdetecting and identifying an icon in proximity to the known text (e.g.,“F” logo or blue bird adjacent to the text) to ascertain which socialmedia platform is involved.

Still referring to FIG. 1, the analyzer (depicted as 140 in FIG. 4)further includes an OCR content validator (depicted as 144 in FIG. 4),which utilizes the information derived by the OCR content characterizer,to perform a validation process of the known text and correct any errorsthe OCR engine 110 made in its OCR conversion. Alternatively or inaddition, the OCR content validator may use certain data values from themetadata 118 to correct OCR errors. These data values may comprisebroadcast metadata (e.g., TV program name or TV station name) andbroadcast transcript (e.g., what TV personalities are talking about).The OCR content validator can also look at current, on-going socialmedia trends (e.g., popular topics on social media at the time ofairing), previous on-screen text displayed during the TV program (e.g.,text which appeared 5 minutes earlier), previous on-screen textdisplayed by the TV station in the same TV program or timeslot (e.g.,text which appeared during the last airing of the TV program), and/orprevious on-screen text appearing in the same region of the screen/frame(e.g., what previously appeared in the bottom-left region of the screen)in order to correct any errors made by the OCR engine 110 in generatingthe known text. The results of the validation process and anycorrections made to the known text are saved in the storage 112.

Still referring to FIG. 1, a content weight analyzer (depicted as 146 inFIG. 4) may also be included in the analyzer (depicted as 140 in FIG.4). The content weight analyzer assigns a weight to the known text,wherein the weight defines a measure of how prominently the known textappeared on-screen in the video content. Various aspects may be used todetermine this weight, including, but not limited to, on-screen relativesize (e.g., percentage of the screen/frame that the known textoccupies), on-screen duration (e.g., how long the known text appears onscreen), and on-screen contrast (e.g., was the known text displayed withhigh contrast or watermarked in the video frame). The weight measurementis then stored in the storage 112 for later use by the server(s) 100 inconducting social media analytics.

After the one or more known text has been characterized, validated foraccuracy, and assigned a weight measurement, the server(s) 100 identifythe one or more known text as a media tag 116. The media tag 116 and themetadata 118, image of the unknown text, and weight measurementassociated with the media tag may be saved in the storage 112 and outputfor display on a monitor(s) connected to the server or computer(s)(shown as 160 in FIG. 7) connected to the server(s) 100 over a network,such as the Internet (shown as 150 in FIG. 7).

In some embodiments of the present teachings, the server(s) 100 alsoextracts video clip(s) 124 from the recorder 106 which comprise theframe of video content analyzed by the server and a plurality of framesbefore and after the analyzed frame. As an example, the video clip mayshow video content five seconds before and five seconds after theanalyzed frame. The video clip(s) 124 may be saved in the storage 112and output for display on the monitor(s) connected to the server and/orcomputer(s) connected to the server over the network.

The server(s) 100 may further be configured to monitor one or moreinformation source(s) 170 (e.g., social media platforms, socialnetworking platforms, social bookmarking platforms, blogs, onlineforums, etc.) and detect any social media events 172 generated by socialmedia users in response to the media tag being displayed. As shown inFIG. 1, the server(s) 100 is in communication with one or moreinformation source(s) 170 to receive social media content 172 (e.g.,commentary, tweets, wall postings, messaging, etc.). The server(s) 100may include analytics tools, embodied as hardware or software executingin the server, which evaluates the social media events with respect tothe characteristics of the media tags, (i.e., metadata 118, OCR contentcharacterizations, content weight measurement). The server(s) 100 candevelop statistics pertaining to the social media events, createcorrelations between a broadcast event with corresponding social mediaevents or social media trends, determine the level of audienceengagement, determine the socio-economic makeup of a cohort of socialmedia users, and provide other data analytics. This analytics data 120may be transmitted as output by the server(s) 100 and/or saved in thestorage 112 for later access. Specifically, the server(s) may presentthe analytics data 120 in reports or in a dashboard or ticker display,wherein relevant social media activity is shown alongside informationconcerning the media tag (e.g., metadata) as well as a clip of the videocontent showing the media tag. The analytics data may also comprisesentiment data (e.g., positive, negative, neutral, indifference), whichincludes information regarding the general public's feelings for theentity or a particular topic, subject or news item, relating to thesocial media tag. One example in which the server(s) assesses the toneof social media events is to evaluate the quantity of positive ornegative markings/indicators, such as “likes” and “dislikes”.

As shown in FIG. 1, the server(s) 100 is also configured to generateand/or output alerts 122, for example to computer(s) (depicted as 160 inFIG. 7), to notify a subscriber when a certain media tag of interestappears in the video content and/or when the first social media event isgenerated concerning a particular media tag. Such alerts may be usefulfor subscribers to keep track of their own publicity and/or thepublicity of competitors, competing brands, or competingproducts/services, although not limited thereto. The alerts 122 may alsobe useful for social media users to increase broadcast contentengagement (e.g., notifying @InterestedParty that they have beenmentioned in an airing of their local news show).

In some embodiments of the present teachings, the media tag(s) 116, theanalyzed video frame(s), the image(s) associated with the one or moreunknown text, the weight measurements associated with the media tag(s),metadata 118 associated with the media tag(s), the analytics data 120,and video clips 124 may be stored in one or more databases 114 that areseparate and external to the server(s) 100. The database 114 isconnected with the server(s) 100 over a network via wired and/orwireless communications links. It is also noted that computer(s) 160(shown in FIG. 7) may not receive the server outputs 116, 118, 120, 124directly from the server(s) 100, but may receive them from thedatabase(s) 114. In some embodiments, the database(s) 114 may locate andretrieve the video clip(s) 124 directly from the recorder 106 using themetadata 118 (e.g., date and time that the media tag was displayed).

Although not shown in FIG. 1, the server(s) 100 may further include acontent decoder/extractor (depicted as 130 in FIG. 3) in communicationwith the recorder 106. If the content source(s) 102 transmit videosignals to the server(s) 100 in encoded and/or encrypted form, thecontent decoder/extractor decodes and decrypts the signals in order toobtain the video content 104. Further, this component extracts one ormore frames from the video content 104 for analysis by the detector 108.The content decoder/extractor may select the frame(s) to be analyzedusing keyframes, visually distinct frames, and/or a time interval. Forexample, the content decoder/extractor may select a frame from the videocontent every 30 seconds, 1 minute, 5 minutes, or 10 minutes.Alternatively, the content decoder/extractor may be configured torecognize when consecutive frames of video content are visuallydistinct. If the visual changes between consecutive frames is greaterthan a specified threshold (e.g., picture of the first frame differsfrom the picture of the subsequent frame by more than 90%), the contentdecoder/extractor may automatically selects a frame. After selection ismade, the content decoder/extractor may place the frame(s) in an inputprocessing buffer before being sent to the detector 108.

Referring now to FIG. 2, shown is another embodiment of the system forextracting and tracking media tags within video content. In order toaddress problems with excessive computing load in handling massiveamounts of video content and performing OCR conversion, the systemcomprises two or more servers. For example, at least one media captureserver 100 a and at least one analysis server 100 b form the frameworkof the system. There is a communications link between the media captureserver 100 a and the analysis server 100 b to provide continuouscommunication between the components. The communications link maycomprise wired and/or wireless connections.

As shown in FIG. 2, the media capture server(s) 100 a receives videocontent 104 from one or more content sources 102. The media captureserver(s) 100 a includes a recorder 106 for saving the video content tomemory and a detector 108. The detector 108 has the same functions aspreviously described with respect to the embodiment of FIG. 1. Thedetector 108 receives at least one frame of the video content 104 fromthe recorder 106, detects one or more unknown text within the frame, andcreates one or more images 126, each of the one or more imagesassociated with one of the one or more unknown text. Further, thedetector 108 generates metadata 118 associated with the one or moreunknown text appearing in the frame. The analysis server(s) 100 bcomprises an OCR engine 110 and an analyzer 140. Both the OCR engine 110and the analyzer 140 have the same functions as previously describedwith respect to the embodiment of FIG. 1. The OCR engine 110 scans theone or more images 126 and converts the one or more images 126 into oneor more known text. Each of the one or more known text is associatedwith one of the one or more unknown text. The one or more known text istransmitted to the analyzer 140, wherein the accuracy of the known textis validated.

Both the media capture server(s) 100 a and the analysis server(s) 100 bmay include internal storage 112 a, 112 b. The storage 112 a is adaptedto save data received and generated by the media capture server(s) 100a, for example, images 126 of unknown text, metadata 118, and videoclips 124 comprising video content frames before and after the frame isanalyzed by the detector 108. Similarly, the storage 112 b of theanalysis server(s) 110 b is adapted to save data received and preparedby the analysis server(s) 100 b. For instance, the storage 112 b savesthe various outputs the analysis server(s) 100 b generates, includingthe media tags 116, metadata 118, analytics data 120, alerts 122, andvideo clips 124, as well as the images 126 of unknown text created bythe media capture server(s) 100 a.

The system shown in FIG. 2 may also include one or more database(s) 114connected to the media capture server(s) 100 a and/or the analysisserver(s) 100 b. The database(s) 114 may save the outputs of the mediacapture server(s) and/or the analysis server(s). For example, thedatabase(s) 114 connected to the media server(s) 100 a records theimages 126 of unknown text, metadata 118, and/or video clips 124prepared by the detector 108. The database(s) 114 connected to theanalysis server(s) 100 b records the outputs of the analysis server(s),which comprise media tags 116, metadata 118, analytics data 120 (e.g.,reports, dashboard/ticker display), alerts 122, and video clips 124.Details about the outputs of the media capture server and the analysisserver are described further below.

As shown in FIG. 2, the media capture server(s) 100 a and/or theanalysis server(s) 100 b are in communication with one or moreinformation source(s) 170 to receive social media content 172 that aregenerated within the information source(s). For example, with theanalysis server(s) 100 b communicatively connected with the informationsource(s) 170, the server(s) 100 b can monitor and track relevant socialmedia events (e.g., events generated after a media tag appears in videocontent) and conduct analytics measurements on the social media events.

Referring to FIG. 3, there is shown a detailed view of the media captureserver 100 a of the system of FIG. 2. The detector 108 may include atext locator 132, a text extractor 134, an image processing unit 136,and/or metadata formatter 138, each having the same functions aspreviously described. For example, the text locator 132 uses one or morefeature detection techniques, such as edge detection, glyph detection,logo detection, and/or stroke width transform, to locate regions withinthe frame that have unknown text. The text extractor 134 extracts theareas of interest identified by the text locator 132 and generatesindividual images 126 of each unknown text. To improve the accuracy ofOCR conversion, the media capture server(s) 100 a may pre-process theimages 126 associated with the unknown text, via a image processing unit136, in order to sharpen the images, reduce noise therein, and convertthe images into monochrome. The detector 108 may also comprise ametadata formatter 138 for generating metadata 118 concerning theunknown text and images of the unknown text.

The media capture server 100 a may comprise a content decoder/extractor130. If the content source(s) 102, as shown in FIG. 2, transmits encodedand/or encrypted video signals to the media capture server(s) 100 a, thecontent decoder/extractor 130 decodes and decrypts the signals to obtainthe video content 104. The decoder/extractor 130 further selects andextracts at least one frame from the video content using keyframes,visually distinct frames and/or a time interval. The selected frame(s)are then placed in an input processing buffer by the decoder/extractor130 before being transmitted to the detector 108.

Referring to FIG. 4, there is shown a detailed view of the analysisserver 100 b of the system shown in FIG. 2. The analyzer 140 of theanalysis server 100 b may include an OCR content characterizer 142, anOCR content validator 144, and a content weight analyzer 146, eachhaving the same functions as previously described with respect to theembodiment of FIG. 1. The OCR content characterizer 142 evaluates theknown text generated by the OCR engine 110 and identifies the particularsocial media service or platform with which the known text isassociated. The OCR content characterizer may use one or more attributes(e.g., transcript content, text color, identifying marks or icons inproximity to known text) to characterize the known text.

The OCR content validator 144 validates the accuracy of the OCRconversion and corrects any errors the OCR engine 110 made during theconversion process. The OCR content validator 144 may utilize theinformation derived by the OCR content characterizer 142 and/or metadata118 to validate and verify that the known text accurately reflects thecharacters shown in the image of unknown text.

The content weight analyzer 146 appoints a weight measurement to theknown text, which indicates how prominently the known text appeared inthe frame of video content. The weight measurement may be calculatedbased on the on-screen relative size, on-screen duration, and/or theon-screen contrast level of the known text relative to the rest of theframe. The weight measurement may be stored in the storage 112 b forlater use by the analysis server(s) 100 b in conducting social mediaanalytics.

Referring to FIGS. 5 and 6, there are shown different arrangements ofthe media capture server(s) 100 a and the analysis server(s) 100 b. FIG.5 shows the at least one media capture server(s) 110 a having therecorder 106, detector 108, and OCR engine 110 while the at least oneanalysis server(s) 100 b has the analyzer 140. Unlike in FIG. 2 whereimage(s) 126 of unknown text generated by the detector 108 are sent fromthe media capture server(s) to the analysis server(s), FIG. 5 shows themedia capture server(s) 100 a transmitting OCR content 152, such as theknown text generated by the OCR engine 110, to the analysis server(s)100 b. FIG. 6, in contrast, shows the at least one media capture server100 a having the recorder 106 while the analysis server(s) 100 b has thedetector 108, the OCR engine 110 and the analyzer 140. The media captureserver(s) 100 a may further include a content decoder/extractor 130 forselecting and extracting one or more frames from the video content 104.In this case, the media capture server(s) 100 a transmits the videoframe(s) 154 to the analysis server(s) 100 b for further processing bythe detector 108.

FIG. 7 shows another embodiment of the system for extracting andtracking social media tags within video content. The system of FIG. 7comprises the same arrangement as the system shown in FIG. 1, with theaddition of communications links providing communication over a network150 (e.g., Internet) between the server(s) 100 and one or moreclient/subscriber computer(s) 160. The communications links may comprisewired and/or wireless connections. The client computer(s) 160 mayinclude any form of a computational device (e.g., laptop, desktop,smartphone, tablet, etc.), and may include both web-enabled andnon-web-enabled devices, although not limited thereto.

As shown in FIG. 7, one or more client computer(s) 160 may interact withthe server(s) 100 in order to conduct searching and/or monitoring overthe network 150. In some embodiments, the interaction between the clientcomputer(s) 160 and server(s) 100 may utilize an interface and/orinterface system 180 (e.g., webpage interface), although not limitedthereto. Through the interface, the user may request a search (searchrequest 162) for a particular media tag or for media tag(s) relating toa certain keyword or topic. The search request may comprise a request tomonitor, continuously or for a specified period of time, the videocontent for a particular media tag or for media tag(s). As used herein,the term search request encompasses monitoring requests. For example, asubscriber can provide search criteria in the form of a particular mediatag (e.g., #InterestedTag) or keyword terms (e.g., trademark, companyname, brand name, product name, person's name, political campaign, etc.,although not limited thereto). Accordingly, the interface 180 receives asearch request 162 to search and/or monitor for a media tag in the videocontent. The search request 162 having the search criteria istransmitted to the server(s) 100, wherein the server(s) begins to lookfor media tags matching the subscriber-specified media tag(s) orkeyword(s). The server(s) 100 then transmits search results—e.g., mediatag 116, metadata 118 associated with the media tag, analytics 120concerning social media events generated as a result of the media tagappearing in video content, and video clips 124 of the media tag—to theclient computer(s) 160 in real-time or periodically. For instance, theinterface of the client computer(s) may present the analytics data 120in the form of reports that identify the media tags and provide ananalysis of corresponding social media events and social media trends.The interface may also present the analytics data 120 in the form of adashboard or ticker display, which shows a video clip 124 of the mediatag and all social media events being generated in real-time.

The client computer(s) 160 may receive alerts 122 from the server(s)100, notifying subscribers and/or social media users when a particularmedia tag appears within the video content 104. For example, the alert122 may force a pop-up window to appear in the interface of the clientcomputer(s) 160. In another example, the alert 122 comprises an emailand/or a text message containing notification regarding the detectedmedia tag.

Subscribers may also specify limitations in their search/monitoringcriteria to restrict searching/monitoring to certain TV channels orstations, certain geographic locations (e.g., city, county, state,country, region, etc.), certain languages (e.g., English, Spanish,French, etc.), and/or period of time. As an example, the subscriber mayrequest a search for “#Disney” only on NBC, ABC, and CBS channels forthe next 24 hours. Subscribers can also make search requests pertainingto past video content. For example, a subscriber may request searchresults for “#Disney” only on NBC, ABC, and CBS channels for the past 24hours. In this instance, the search request 162 may be directed to theserver(s) 100, which retrieves relevant data from the storage 112 andprovides the search results to the client computer(s) 160. The searchrequest 162 may, conversely or in addition, be directed to thedatabase(s) 114, which retrieves relevant data previously stored in itsmemory and transmits the search results to the client computer(s) 160.It is further noted that the search request 162 can be transmitted tothe database(s) 114, which can subsequently forward the request toserver(s) 100 for performing the search. Although the embodiment shownin FIG. 7 depicts a specific arrangement of communication links betweenserver(s) 100 and client computer(s) 160, the present teachings are notlimited thereto.

Referring to FIGS. 9-10, there is shown a flowchart of one embodiment ofa method according to the present teachings. In FIG. 9, the methodcomprises the following steps of: capturing and recording video contentfrom one or more content source(s) (step 200); and locating unknown textwithin one or more frames of the video content (step 206). Prior to step206, the method may further comprise decoding encrypted video signalsfrom the content source(s) in order to obtain the video content andextracting frames from the video content (step 202); and selecting oneor more of the frames for further processing by the server(s) (step204). After unknown text is detected and located within the frame, theregions of the frame having the unknown text are extracted and saved asimages (step 208). The method further comprises the steps of:pre-processing the images of unknown text to enhance the quality of theimages (step 210); capturing metadata relating to the unknown textand/or images of the unknown text (step 214); and saving the images ofunknown text and corresponding metadata in memory storage (steps 212 and216). In some embodiments, the method may include the additional steps218 and 220, wherein the images and corresponding metadata are packagedin standard data package formats (e.g., XML) and recorded in memorystorage.

Continuing in FIG. 10, the method comprises the steps oftransmitting/receiving the images of unknown text and correspondingmetadata from one server (e.g., media capture server 100 a) to anotherserver (e.g., analysis server 100 b) for OCR conversion (step 300). Ifthe images and metadata were previously packaged together (step 218),the additional step of unpacking the images and metadata (step 302) maybe required before OCR analysis may be conducted. The method thenincludes scanning the images of unknown text via OCR, converting theimages into known text, and identifying initially the known text as amedia tag (step 304); characterizing the known text as referring to aparticular social media service or platform (step 306); validating theaccuracy of OCR conversion in generating the known text and in turnvalidating the known text is a media tag (step 308); and assigning tothe known text a measurement defining the weight in which the known textappears in the analyzed frame (step 312). After each of steps 308 and312, the known text may be recorded in memory (step 310) and thecalculated weight measurement of the known text may be recorded inmemory storage (step 314). The method steps shown in FIG. 9 areexemplary in nature and may be in any order.

With the media tag detected in the video content, the method continueswith the following steps: monitoring social media platforms and trackingsocial media events generated in response to the media tag appearing invideo content (step 316); saving the social media events into memorystorage (step 318); generating analytics pertaining to the social mediaevents (step 320); recording the analytics in memory storage (step 322);and displaying the media tag, corresponding metadata, tracked socialmedia events, and/or analytics for viewing on a computer device (step324). The method steps shown in FIG. 10 are exemplary in nature and maybe in any order.

Those skilled in the art will recognize, upon consideration of the aboveteachings, that the above exemplary embodiments are based upon the useof one or more hardware components and/or software components executingon computer readable medium(s). Further, general purpose computers,microprocessor based computers, desktops, laptops, tablets, applicationspecific circuits and/or hard wired logic may be used to constructalternative equivalent embodiments.

While the present teachings have been described above in terms ofspecific embodiments, it is to be understood that they are not limitedto these disclosed embodiments. Many modifications and other embodimentswill come to mind to those skilled in the art to which this pertains,and which are intended to be and are covered by both this disclosure andthe appended claims. It is intended that the scope of the presentteachings should be determined by proper interpretation and constructionof the appended claims and their legal equivalents, as understood bythose of skill in the art relying upon the disclosure in thisspecification and the attach drawings.

What is claimed is:
 1. A system for extracting and tracking media tagswithin video content, comprising: at least one server in communicationwith a plurality of content sources, the server receiving video contentfrom the content sources; a recorder saving the video content; adetector receiving at least one frame of the video content, the detectordetecting one or more unknown text within the frame and creating one ormore images, each image associated with one of the one or more unknowntext, the detector generating metadata associated with the one or moreunknown text appearing in the frame; an optical character recognitionengine scanning the one or more images and converting the one or moreimages into one or more known text, each of the one or more known textassociated with one of the one or more unknown text; wherein the serverdetermines whether the one or more known text is a media tag; whereinthe server monitors social media services over a network, identifiessocial media events generated after the media tag is displayed in thevideo content, and provides analytics measurements of the social mediaevents; wherein the server receives a request from the client computerover a network to search for a term appearing in the video content, theserver providing search results which comprise a media tag indicative ofthe term, metadata corresponding to the media tag indicative of theterm, and analytics measurements of media events associated with themedia tag indicative of the term; and an image processing unit whichreduces noise in the one or more images by performing at least one ofconverting the one or more images to grayscale, determining the averagebrightness of the one or more images, inverting dark areas of the one ormore images, and sharpening the one or more images, and further convertsthe one or more images to monochrome.
 2. The system of claim 1, whereinthe media tag is a trademark, logo, social media identifier, or uniformresource locator address.
 3. The system of claim 1, wherein the detectorcomprises a metadata formatter for generating the metadata associatedwith the one or more unknown text, wherein the metadata comprises timeand source information.
 4. The system of claim 3, wherein the metadatacomprises at least one data value from the following: a channel orstation that displayed the unknown text; a date and time when theunknown text was displayed; a length of time that the unknown text wasdisplayed; a location of the unknown text within the frame; a size ofthe unknown text within the frame; a color of the unknown text; anddimensions of the frame.
 5. The system of claim 1, wherein the serverassesses a sentiment of the social media events.
 6. The system of claim1, further comprising a database for storing the media tag, the metadataassociated with the media tag, the frame having the media tag, and avideo clip comprising a plurality of frames before and after the framehaving the media tag.
 7. The system of claim 1, wherein the detectorcomprises: a text locator which identifies one or more regions of theframe where the one or more unknown text is displayed, the text locatorutilizing at least one of stroke width transform, edge detection, glyphdetection, or logo detection to detect the one or more unknown text andto identify the one or more regions, and a text extractor which extractsthe one or more regions from the frame for creating the one or moreimages.
 8. The system of claim 1, further comprising an analyzer incommunication with the optical character recognition engine, wherein theanalyzer performs at least one of the following: determines the mediatag from the one or more known text, identifies that the one or moreknown text refers to one or more social media services, and validateswhether the optical character recognition engine accurately generatedthe one or more known text from the one or more images using at leastthe metadata.
 9. The system of claim 8, wherein the accuracy of theoptical character recognition engine in generating the one or more knowntext is validated by comparing known text that appeared in previousframes of the video content.
 10. The system of claim 1, wherein therecorder, detector, and optical character recognition engine comprisedifferent software components executing on computer readable medium. 11.A system for extracting and tracking media tags within video content,comprising: a media capture server and an analysis server, the mediacapture server and the analysis server being in communication with eachother; the media capture server in communication with a plurality ofcontent sources, the media capture server receiving video content fromthe content sources and having a recorder which saves the video content;a detector receiving at least one frame of the video content, thedetector detecting one or more unknown text within the frame andcreating one or more images, each of the one or more images associatedwith one of the one or more unknown text, the detector generatingmetadata associated with the one or more unknown text appearing in theframe; an optical character recognition engine scanning the one or moreimages and converting the one or more images into one or more knowntext, each of the one or more known text associated with one of the oneor more unknown text; the analysis server having an analyzer whichreceives the one or more known text from the optical characterrecognition engine, the analyzer determining whether the one or moreknown text is a media tag; an interface in communication with the mediacapture server and the analysis server, the interface receiving arequest to monitor for the media tag in the video content from a usercomputer; wherein the analysis server generates alerts notifying whenthe media tag is detected in the video content; wherein the servermonitors social media services over a network, identifies social mediaevents generated after the media tag is displayed in the video content,and provides analytics measurements of the social media events; whereinthe server receives a request from the client computer over a network tosearch for a term appearing in the video content, the server providingsearch results which comprise a media tag indicative of the term,metadata corresponding to the media tag indicative of the term, andanalytics measurements of media events associated with the media tagindicative of the term; and an image processing unit which reduces noisein the one or more images by performing at least one of converting theone or more images to grayscale, determining the average brightness ofthe one or more images, inverting dark areas of the one or more images,and sharpening the one or more images, and further converts the one ormore images to monochrome.
 12. The system of claim 11, furthercomprising a database in communication with the analysis server, thedatabase storing the media tag, the metadata associated with the mediatag, the frame having the media tag, and a video clip comprising aplurality of frames before and after the frame having the media tag. 13.The system of claim 11, wherein the media capture server comprises twoor more media capture servers in communication with the analysis server,the media capture servers transmitting processed video content to theanalysis server for centralized analysis of the media tag and socialmedia events generated after the media tag is displayed in the videocontent, the media capture servers each receiving video content fromdifferent content sources.
 14. The system of claim 11, wherein thedetector comprises a text locator which identifies one or more regionsof the frame where the one or more unknown text is displayed, and a textextractor which extracts the one or more regions from the frame forcreating the one or more images.
 15. The system of claim 11, wherein theat least one media capture server further comprises a content decoder incommunication with the recorder, the content decoder decodes videosignals from the content sources to obtain the video content andextracts the at least one frame for output to the detector.
 16. Thesystem of claim 11, wherein the analyzer validates whether the opticalcharacter recognition engine accurately generated the one or more knowntext from the one or more images using at least the metadata.
 17. Thesystem of claim 11, further comprising a metadata formatter, themetadata formatter packaging the one or more images and the metadataassociated with the one or more unknown text into a data package filefor transmission between the media capture server and the analysisserver.
 18. The method for extracting and tracking media tags withinvideo content, comprising the steps of: receiving video content with aserver from one or more content sources; saving the video content in astorage; extracting on the server at least one frame of the videocontent; detecting on the server one or more unknown text within theframe and creating one or more images, each of the one or more imagesassociated with one of the one or more unknown text; retrieving metadataassociated with the one or more unknown text appearing in the frame;scanning the one or more images using optical character recognition andconverting the one or more images into one or more known text, each ofthe one or more known text associated with one of the one or moreunknown text; determining whether the one or more known text is a mediatag; processing the one or more images by reducing noise in the one ormore images; converting the one or more images to monochrome beforescanning the one or more images with optical character recognition;packaging the one or more processed images and the metadata associatedwith the one or more unknown text into a data package file fortransmission to an optical character recognition engine; monitoringsocial media services over a network; identifying social media eventsgenerated with the social media services after the media tag isdisplayed in the video content; generating measurements and analytics ofthe social media events; and displaying the media tag, the metadata, andthe measurements and analytics for viewing on a user computer.
 19. Themethod of claim 18, wherein the step of detecting comprises the stepsof: identifying one or more regions of the frame where the one or moreunknown text is displayed; and extracting the one or more regions fromthe frame for creating the one or more images.
 20. The method of claim18, wherein the step of determining whether the one or more known textis a media tag comprises: identifying that the one or more known textrefers to one or more social media services; and validating whether thescanning accurately generated the one or more known text from the one ormore images using at least the metadata.
 21. The method of claim 18,providing an alert when a particular media tag being monitored isdetected.